700 sales reps in over 40 urban and rural locations were found, expanding a hiring initiative beyond Western to Eastern Canadian regions.

A high volume of sales reps were immediately required by a Western Canadian leader of independent construction/agricultural equipment dealerships. The company needed to hire people experienced in both urban and rural locations, and was challenged in finding enough people with local market experience to meet their growth targets. The talent landscape of their competitors was mapped and sales talent from indirect industries were identified. The client quickly filled multiple region-specific positions and built a talent pipeline of medium and long-term future candidates.