Branding is critical for your organization. Not just for marketing to your ideal clients, but for attracting and retaining the right talent to your organization. It’s been proven that companies with positive brands get twice as many applications as companies with negative brands, and they spend less money on employees. In fact, according to a study conducted by Betterteam, 50% of candidates say the wouldn’t work for a company with a bad reputation- even if it involved a pay increase. Developing your employer brand is essential to your recruitment strategy. To get started, it all comes down to research.
Ask yourself the following questions:
- What is our brand’s story?
- What is the external perception of our company?
- What do our employees perceive about our brand and what are areas of improvement?
- What is our competition doing with their employment brand?
- Do potential employees view our competitors brands as more attractive?
Building brand champions from within your organization is a great way to promote your organization and attract new talent.
Did you know that on average, people spend over two hours per day on social media? To make this statistic even more powerful, according to Brand Watch, the average social media user has 338 friends or connections on their social networks. Use your employees to spread word on the positive things happening at your company. Whether it’s a fun activity happening at the office, a team-building activity or a simple thank-you for the great work card, ensure that your employees feel empowered to share their positive experiences at work, promoting your culture for you.
Another opportunity to utilize your existing employees to build your employer brand is to encourage referrals for open positions. By developing an employee referral program, you are showing your employees they are trusted and valued to the organization. As an added bonus referred employees are usually more engaged from day one as they already know someone at the company, which can help them better mold into the corporate culture.
Taking the time to define and differentiate your employment brand is essential to your success. Not only will it help you attract the right employees, it will ensure that the culture you are building is reflective of what you want your organization to be known for. It’s important to take the time, do the proper human resource research and understand what your competitors are doing within the market. Building your employment brand isn’t something that can happen overnight. It takes time, consistency and proper communication from the top-down.
Need Support For Your Recruitment?
At Intellidig, our performance driven approach offers unparalleled results. We can help you fill your most challenging positions regardless of industry because our proprietary methodology provides a consistent approach offering a new level of search excellence.
Find out how research makes hiring better in our latest publication. Download your copy here. Ready to start digging? Connect with us today!