Competitive Intelligence

Background

Our client, a large grocery store chain with 1500 stores and over 120,000 employees wanted detailed competitive intelligence on a small but fast growing competitor. This information would feed directly into their competitive plan and growth strategy.

The Solution

Intellidig utilized their research methodology to compile detailed insights on:

  • Corporate structure
  • Detailed organizational charts
  • Headcount
  • Programs and benefits
  • Culture and training
  • Role descriptions
  • Workflow between roles
  • Recruitment and retention strategies

The Results

Getting detailed insights on innovative ideas being pursued by competitors gave our client the opportunity for possible implementation in their own stores. Additionally, the data was used by the HR department to modify their attraction package and targeted recruitment approach.